First I deeper your trance and cement all suggestions so deeply among your thoughts. Then I wake you, allowing you to come back all happy and cheerful.
RAW: usually just a plain recording, with no effects whatsoever, except for when binaurals are specified.
SFX: with sound effects, like echoes, panning, 3D, environmental effects, and all sorts of fun stuff.
Some files have many versions you can chooses from, while others are more sparse.